Trust Your Instincts: You Can Sense The Reality

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In the current economic climate, getting noticed seems to be a requirement for success. Years ago getting noticed wasn’t nearly as important or paradoxically, as easy as it is today. Businesses have turned to the internet and often rely on a search engine ranking system or keyword ranking software to get their hard ware and product noticed. Back in the days when people lived in small towns everyone knew how to find what they needed. They all asked Helen or Elsa where to go to find the best iron skillet or horseshoe. Everyone knew that Doc Peterson shouldn’t deliver a baby in the evening, because later in the day he was wobbly with alcohol. Today the the entire world is online and getting noticed is like listening for a whisper in the middle of a NASCAR race. There is so much noise that sometimes the reason for making noise gets forgotten.

In an age of reality television and celebrities are nothing more than being in the spotlight, substance often turns up missing. There is a belief, which unfortunately is true, that money follows name recognition. This axiom has even invaded the world of information exchange with groups bent on getting a lie repeated so often it becomes deemed the truth. The world is filled with so much spin that knowing what is true and important is challenging to ascertain. Entire economies are built on slight of hand and numbers, people repeating something, or believing something that it becomes true, at least for awhile until the illusion collapses on itself. The housing crisis is a prime example. This tendency isn’t new to human nature|, take the story of the Emperors New Clothes as indication that people often believe the perceived experts. The difference today is that there are so many outlets and so many ways to spin it that finding the truth is often a difficult task.

Finding worth in anything is a personal thing. So many people are driven by what is popular or what is Trendy that few stop, breathe and ask themselves if it is true for them. The world has millions of great writers, amazing artists, fantastic actors, and phenomenal technology geniuses. Often these are not the successful ones. The best at what they do are often brilliant because they are dedicated to the craft. The craft is something they love with purity. Sometimes fortune shines on them and success follows. Some find the path that lets their works come to light. Far too often the great minds, the great works of art, the great moments of theater, are barely noticed. It is exciting and horrifying to think that the world has failed to benefit from a hundred Shakespeare’s and a thousand Van Gough’s.

There are two interesting perspectives on this fact. First is the simple fact that if something is created to be seen, bought, or shared, it needs a forum and exposure. That is just common business sense. The more interesting revelation is that the world is chock full of astounding works as yet undiscovered and unshared. The great majority of din is everyone shouting about the naked Emperor pretending he is wearing fine garments.

If someone takes the time to say to themselves it doesn’t matter what others think, do I like this, does this move me, the wonders of the world multiply tenfold. Original thinking has become a rare and valuable skill.


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February 4, 2010 · Filed Under Internet

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