Take Control Of Your Pay-Per-Click Campaigns Using Prosper202
The key to a money making PPC campaign is figuring out which of your keywords convert into sales, and which do not. So how do you track which keywords are the profitable ones? Enter Prosper202.
Prosper202 is a free, real-time PPC tracking software by the folks of Tracking202. It is self-hosted, which means that you will need to install it on your own web host. If you are planning on sending a large volume of traffic through Prosper202, then I would make sure you install it on a VPS or your own dedicated server.
Once you have installed the script on your server, you will want to add a campaign into the system. In the setup section you will see the list of steps necessary to track your campaign. The first thing to do is to enter in any of your PPC Accounts (Adwords, Yahoo, MSN) and then put in any affiliate network you have joined. (PrimaryAds, InstantDollarz, etc).
Next, you will want to insert in the required information for the particular offer you are planning to send traffic to. The important step here is to input the correct affiliate url. You can get this from the affiliate network you are currently using. Just make sure to include the subid parameter in the url so Prosper202 can send along the subids correctly.
The campaign page also has the options to rotate urls and cloak your links. Rotating urls can be very useful as it allows you to test multiple offers and see which ones convert the best. Cloaking links is necessary because you never want to show your Affiliate Managers your traffic sources. When someone clicks on your cloaked link, the referrer will show up as the domain you have installed Prosper202 on and not your actual landing page.
If you are using a landing page, then you will need to put it in to the system as well. Once you do that, Prosper202 will give a piece of javascript code that you will need to insert into the bottom of your landing page. You will also get a url that you need to use everywhere you have a link to your offer. This is needed so the script can track everything properly.
The final step is to get your link This is what you will input into your PPC account when setting up your campaign. Depending on the PPC platform you are using, you also may need to append an extra parameter to dynamically track the keyword associated with each click.
If you want to have real-time tracking of the leads you receive, you will also need to send the global tracking pixel that Prosper202 gives you to your affiliate manager. They should install it on the offer’s confirmation page and whenever you get a conversion, the pixel will fire and it will notify Prosper and update the stats. This is an optional step, but if you don’t do this you will have to manually enter in the converting subids into prosper202 yourself.
With everything setup properly, you should now be able to see exactly which keywords are leading to sales. By removing all the unprofitable keywords from your PPC campaign, you should start to see your campaigns start making more and more profits. As you can see, taking advantage of a tracking system like Prosper202 is one of the keys to a successful PPC campaign.
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Free Keyword Research - Why Do You Need to Do Keyword Research?
Main lecture theatre by derfel_ie.